Two Beats Ahead

Featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap and many more, Two Beats Ahead shows us what the musical mind has to teach us about innovation. Musicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It isn't a coincidence that some of the world's most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs. In Two Beats Ahead, the Global Design Director at IDEO and the Senior Vice President for Global Strategy & Innovation at Berklee College of Music interview some of the nation's top musicians and business leaders about how they approach innovation differently. Panay and Hendrix speak with Justin Timberlake about the importance of demoing, and discuss the essentials of acute listening with Jimmy Iovine. Readers will learn the secrets to maximizing results in a collaboration from Beyoncé and Pharrell Williams. They'll learn the importance o